Privacy Policy

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Your privacy is important to us. It is Lancenormal's policy to respect your privacy regarding any information we may collect from you on the Lancenormal website and other sites we own and operate.

Information gathering

We only ask for personal information when we truly need it to provide a service to you.

We do so through fair and lawful means, with your knowledge and consent, where applicable.

The information may include, but is not limited to:

  • Name and email (when provided voluntarily)
  • Browsing data (IP address, browser type, pages visited)
  • Data collected by cookies and similar technologies.

Use of information

We use the information collected to:

  • Operate and maintain the website.
  • Improve the user experience.
  • Analyze browsing behavior
  • Display personalized or non-personalized ads.
  • Fulfill legal obligations

Legal basis (LGPD)

The processing of personal data is carried out based on the following legal grounds:

  • User consent
  • Legitimate interest
  • Compliance with a legal or regulatory obligation.

Data sharing

We do not share personally identifiable information publicly or with third parties, except:

  • When required by law
  • For services essential to the operation of the website (e.g., analytics and advertising)
  • With partners like Google

Third-party services and cookies

We use our own and third-party cookies to improve the user experience.

Google Analytics and advertising

This website uses Google Analytics, a web analytics service that uses cookies to understand how users interact with the site.

Google may collect and process browsing data for:

  • Measuring performance
  • Customize ads
  • Generate usage reports

To learn how Google uses this data, visit:
https://policies.google.com/technologies/partner-sites?hl=pt-BR

You can manage or disable personalized ads at:
https://myadcenter.google.com

It is also possible to disable Google Analytics tracking:
https://tools.google.com/dlpage/gaoptout

Types of cookies used

  • Essential cookies: how the site works
  • Performance cookies: usage analysis
  • Functionality cookies: user preferences
  • Advertising cookies: personalized ads

Cookie management

You can, at any time:

  • Configure your browser to block cookies.
  • Delete existing cookies
  • Manage preferences directly on third-party platforms.

Disabling cookies may impact the functionality of the website.

Data retention

Data is stored only for the time necessary to fulfill the purposes described in this policy, except where there is a legal obligation to retain it.

Security

We have adopted technical and organizational measures to protect your data against unauthorized access, loss, alteration, or improper disclosure.

User rights

Under the LGPD (Brazilian General Data Protection Law), you can:

  • Confirm the existence of treatment.
  • Access your data
  • Correct incomplete or outdated data.
  • Request anonymization or deletion
  • Revoke consent

To exercise your rights, please contact us.

External links

Our website may contain links to external websites. We are not responsible for the privacy policies of those websites.

Changes to this policy

This policy may be updated at any time to reflect legal or operational changes.

Contact

If you have any questions about this Privacy Policy or about data processing, please contact us through the website's contact page.

Update: April 28, 2026